Nissan Patrol Mapfinder

Comments

  • eyeblaster editor 5.10.2009, 5:8
    Put in a valid Australian postal code, i.e. 2000
  • eyeblaster editor 6.2.2009, 1:58
    "Our brief was to create a banner campaign promoting the legendary 4x4 capabilities of the Nissan Patrol. The media strategy targeted the Aussie-adventurer on travel and 4x4 enthusiast sites allowing us to develop a contextually relevant ad.

    We developed an expanding execution that allows users to discover inspiring 4x4 adventure destinations via Google Maps, whilst positioning the Nissan Patrol as the ultimate 4x4 for the journey.

    Users start by entering their postcode which generates a map showing their location, their local Nissan Dealership and their nearest Legendary Adventure. They can then explore the adventure in more detail as well as interact with key features of the Nissan Patrol."

    Karl Reynolds, Art Director, Tequila\ Sydney
Campaign:
Nissan Patrol
Creative Agency:
Tequila Sydney
Advertiser:
Nissan
Ad Format:
Expandable Banner
Interactive Features:
Maps in Banner
Vertical:
Auto
Country:
Australia