Dacia

Dacia developed a photography contest on a microsite www.busanderosenin.com (‘this Sandero is yours’) where the user takes a picture of their hometown in Turkey, then uploads the photograph and pins it on a googlemap. The winner of the contest, won by an online voting contest, received a Dacia Sandero 1.4 Amibance.

The objective of the banner ad was to drive users to the microsite by enabling them to move the page skin with their mouse and select a desired snapshot of a famous historical site. After clicking on a selected area, it pins the frame on a google map and then the grand prize appears. The goal was for the user to understand all of the aspects of the microsite while engaging with the banner.