Avatar Interactive Video on iPad

The campaign from Fox Home Entertainment allows fans to preview exclusive scenes and behind-the-scenes footage in a way that befits the film's augmented-reality-based plot. By clicking on an interactive banner ad, users can drag six exclusive clips from the Blu-ray release and view them on top of the web page's content -- complete with a resizable video player. The "immersive trailer" ads were produced in dual HTML5 formats for the iPad only and Flash ads were created for Flash-enabled sites.