Clearly, single screen engagements are evolving into multiscreen media opportunities. MediaMind parent company DG assembled industry leaders from Razorfish, ABC and Turner to discuss the benefits and challenges of advertising on multiple screens. Let us know what you think.
Imagine you could create any rich media effect you wanted – what would it look like? What would it do? That’s the idea behind our Best on the Block Contest, running now through May 31 and waiting for your entry.
MediaMind Blocks (they rock – check them out here) are pre-coded rich media effects you can easily drop into your campaigns. Some are utilities like the Mouse Tracker block, others are for response, like the QR Code Generator or Coupon Printer. Still others are all about engagement – like Face Detection or Augmented Reality. Our library of Blocks is growing all the time, giving you no-coding shortcuts to cool features or simply inspiration for your next campaign. Which brings us back to the contest…
There are actually two ways to enter:
1. Send us a 30 second video showcasing your best creative work using any MediaMind Block in our library. OR
2. Invent your dream Block. Mock it up in a 30 second video.
Upload your entry to our contest site by May 23 where ten finalists will be selected by popular voting. A team of industry judges will pick the grand prize winner who will spend a week at the Cannes Lions International Festival of Creativity in June – soaking up the sun and the creative vibe.
And here’s a confession. We’re running the contest not only to get everyone to fall in love with MediaMind Blocks, but also because we really, really want your fresh ideas – for new Blocks and to make our current ones better. So speak up with your ideas and gripes, because if you want it, we will build it!
Key contest dates:
• Enter by May 23
• Voting ends May 28
• Winner announced May 31
Ready to get creative? Enter now!
MediaMind is pleased to share a conversation we recently had with Jan Bikkembergs, Digital Production Director at TBWA/Agency.com about inspiration in digital advertising and some of his favorite campaigns.
When does your muse visit you?
I get inspired every single day. That can happen in coffee corner chats with my colleagues, reading the newspaper, watching television or during walks with my dog and girlfriend. 
When playing soccer and of course by doing my job.
As we work in digital advertising, we are in touch with a lot of creative people, innovative projects and in our business you have such a wide range of different touchpoints.
Our clients are active in automotive, sports, FMCG,B2B,NGO’s and Governmental oriented organisations, so every aspect of working for this wide range of brands can be interesting and inspiring. And it can be very cool to apply the experiences you had for one brand into inspiration for another brand or product.
What is your favorite brand experience?
First of all I want to explain my favorite experiences with MediaMind. In Belgium, we work together with the Dutch easyconcepts /MediaMind team. Working with them is a real pleasure. They are very well experienced in the MediaMind platform and they are always available for help , feedback or pushing publishers to the limit whenever we need to go live with new campaigns. That’s where I became a fan of MediaMind and even more. I became a brand advocate for the MediaMind tool.
The tool works like a charm and possibilities are endless.
My favorite brand experience is the launch campaign of the Belgian national lottery online. 2 years ago we were responsible for the launch campaign for e-lotto.be , a platform that allows you to play online Lotto and Euromillions. We needed to collaborate with a lot of different publishers, the client and the media agency. We were building non-standard takeover events with real time screen grabs and dynamic ads because the amounts of the jackpot are dynamic. Every draw is a new jackpot. We had to make sure that the draws were updated immediately after the jackpot. A hell of a job but it was fun working on that campaign. Because of the difficult ad build-up at that point we had to cooperate very closely with the MediaMind team and the client but due to the MediaMind technology we completed the project and it was a great success.
Other cool projects we did with MediaMind are the following ones :
Playstation Takeover for the Lauch of GT5 : https://vimeo.com/26065416
BMW Mini Takeover for the launch of the Mini Countryman : https://vimeo.com/25767930
Bpost : Change brand identity from De post to Bpost : https://vimeo.com/26066074
National Lotery : Second draw for EUM : https://vimeo.com/26065871
National Lotery : Duobranding Campaign EUM/SuperLotto : https://vimeo.com/26063692
…And many many more cool campaigns with MediaMind.
How did you start working in digital advertising?
I started working in digital advertising in 2004 due to a friend. He was working for this company and I was looking for a job and he said, “I think advertising is right for you. Why don’t you come over and talk to the management because we’re hiring new people?” SoI did. But I have to admit that advertising was my first love during my studies. The only class I liked to go to. So I can definitely can say: Like! 
It’s just about fun, passion and brand love.
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 CBS Volvo S60 In-Stream Video Advertiser: VolvoMedia Agency: Media Contacts Creative Agency: Euro RSCG 4D Format: In StreamVertical: Auto Country: United States
John Steward – Creative Director at Euro RSCG 4D |
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A newly released MediaMind analysis looks at how rich media and standard banners affect site visits. The study analyzed 24,000 creatives with more than 12 billion impressions served in North America between July and December, 2011. Site visits were measured using landing page conversion tags.
Some telling stats:
* Rich media boosts site visits three-fold
* Rich media PLUS video boosts site visits six-fold
The Bottom Line?
Rich media clearly works on many levels for many campaign objectives. More visible and engaging, rich media ads add value to both brand advertising and direct response advertising. MediaMind’s analysis shows that rich media and specifically rich media with video is a worthwhile investment for directly generating site traffic and sales.
Want the full story?
Click here to download the Research.
Volvo’s All-New S60 is racier and more powerful than any Volvo before. We like to say it’s up for some fun. That’s where the idea of ‘Naughty Volvo’ came from. The term was purposefully provocative and polarizing, forcing people to think of Volvo in unexpected ways. This ad unit was the perfect extension to the Naughty campaign giving users the chance to be naughty 
themselves. They could drive the car over the banner leaving behind a pattern of tire marks as well as kick up dirt, gravel and oil across the screen.
