DG recently announced an agreement to acquire the EyeWonder rich media advertising unit of Limelight Networks. We are very excited about the opportunities that this strategic move offers our customers. By combining EyeWonder and Unicast under the MediaMind platform as DG’s Online division, we’re focused on creating a global, at-scale player, while substantially expanding our relationships and service capacity.


The goal of this post is to give you more information on our strengthened positioning and the motivation behind the acquisition.


EyeWonder in a nutshell
EyeWonder was one of the original pioneers in video and rich media advertising, and a leading provider of rich media advertising products and services. Since 1999, EyeWonder has enabled advertisers and agencies to easily connect the most compelling and effective campaigns to their most desirable audiences across display, video and mobile. In 2010, EyeWonder delivered campaigns for approximately 700 media and creative agencies across approximately 13 countries. Founded in 1998, the company is headquartered in Atlanta, operates 14 other offices across the USA, EMEA and APAC, and has over 275 employees.


What the acquisition means for our customers
An even greater commitment to service excellence
• EyeWonder’s world renowned sales and account team will provide our customers with the combination of best-of-breed platform and even greater level of high-touch service, expertise and innovation.
• The combination of EyeWonder, Unicast and MediaMind illustrates our commitment to maintaining and improving the high levels of service we know are critical to your business as well as ours.
More innovation around planning, buying and optimization
• EyeWonder’s real time buying and targeting infrastructure offers proven capabilities for the creation of private networks, real-time buying, and behavioral targeting and retargeting.
• EyeWonder’s consultants have built sophisticated custom cross-channel planning and buying tools for premium and exchange based inventory using this infrastracture
• The combination of these capabilities with MediaMind’s Smart Planning, Smart Versioning and Smart Trading capabilities will allow us to add greater value for our customers.
Expanded global strategy
• EyeWonder’s footprint of 15 offices extends and bolsters our global support capabilities in key markets, particularly the USA and Germany, reinforcing our position as the only truly global rich media and ad serving business.


A strong, independent partner
• In a world where data is an agency’s, advertiser’s and a publisher’s primary asset, our neutrality continues to be a major point of differentiation.
• Our independent strategy, focused on the long term success of the agency/advertiser ecosystem, is only enhanced by joining forces with EyeWonder. We are now an even stronger and importantly, independent, advertising technology powerhouse, focused on delivering the most trusted, large-scale advertising platform in the industry.

Moving forward
• This is an exciting time, as there is now a more tangible path to the convergence of TV and online. This acquisition advances our vision of offering customers the ability to seamlessly and more efficiently traffic online and TV video assets through one single vendor.

Our commitment to you
Above all else we deeply care about our relationship with you. We promise to bring customers into our planning and product roadmap discussions at the earliest stage, to listen, and to continue to build products and offer services that meet your needs. Please be assured that our primary commitment and focus remains delivering world class service and innovation to you and your organization.
As always, thank you for your business and your support of DG/MediaMind. Here’s to a very exciting future.



The DG/MediaMind team

Our customers are all too aware of the importance of interactive creativity – and if you’re reading these lines on the Creative Zone blog, chances are so are you. But what role does this play in the bigger scheme of things, especially in these times?  If you haven’t already, treat yourself to Randall Rothenberg’s post “A Bigger Idea”: A Manifesto on Interactive Advertising Creativity.  Reading through it is time well spent for anyone passionate about online marketing.