Samsung was challenged to transfer the experience of interacting with the new Samsung Smart TV
to display advertising, in an unprecedented and high profile move that fully integrates advertising and content.
The Samsung digital format, launched by Starcom Mediavest Group with DG MediaMind creativity and technology, allowed users to transform their mobile or tablet into a remote control for experiencing the new Samsung Smart TV. The format provided a genuine multiscreen experience, allowing interaction with content in real time from the chosen device.
â€œWe fully customized the format, so itâ€™s not intrusive to readers and they can carry on looking at the content theyâ€™re interested in. After entering the online newspaper, all the news appears to be framed within the Samsung Smart TV, like the â€˜look & feelâ€™ of the El PaÃs app currently on the TV.â€ – MarÃa GalÃ¡n, Liquid Thread media supervisor, Starcom Mediavest Group.
Try the demo with your smartphone or tablet:
Full case study here:
If youâ€™d like to learn more about multiscreen and convergence, head to convergence.digt.com.