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After super storm Sandy passed through the Northeast US, the Ad Council launched a PSA campaign to highlight the significant impact that even a small monetary donation can make to assist relief efforts.



Monetary donations enable relief organizations to react with speed and specificity across all critical sectors, for both immediate relief and long-term recovery operations. In this particular case, the aim was to provide the most urgently needed supplies and services to those affected by Sandy.

We all know super storm Sandy left a disaster in its wake, including broken down technology infrastructures. But the Ad Council was still able to deliver its PSAs urging people to make financial contributions to aid relief efforts. Here’s a look at what happened behind the scenes:

The Ad Council harnessed DG’s technology and disaster recovery plan to ensure that mission critical messages reached broadcasters and those in need as quickly as possible. Despite the damage many cloud services that power other distribution services experienced, DG was able to deliver and distribute PSAs launched by the Ad Council for Sandy relief without interruption. This was possible because DG provided pro bono access to its hybrid satellites and private internet delivery platform.

The relief campaign began airing on November 5th, and will continue through 2013 on behalf of charitable relief organizations such as the Center for International Disaster Information, the U.S. Agency for International Development, The UPS Foundation, the National Voluntary Organizations Active in Disaster and InterAction.

The PSAs direct viewers to sandy.adcouncil.org, a mini-site that includes links to donate to relief organizations providing necessary supplies and crucial services to those in need. The spots will continue to air on TV, radio, print and online.

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