MediaMind announced today the deployment of a web and mobile interactive ad campaign to launch Assassinâ€™s Creed 3. Ubisoft chose to partner with MediaMind and Biborg to deploy mobile and rich media advertising campaigns leveraging the latest creative technologies to mimic the video game user experience.
The ad formats for these campaigns leverage the capabilities of smartphones and tablets, specifically iPhone and iPad to provide an enriched user experience. Custom tablet versions were developed taking advantage of the form and size of the screen and the quality of the wi-fi connection enabling the transmission of richer content. Both online and mobile campaigns will be distributed on Allocine.fr and on Lâ€™Equipe.fr and other gaming sites and blogs from October 31st to November 21st.
â€œWe appreciate the expertise and talent of Biborg for developing striking creative concepts and adapting them to different communication devices and forms” said BÃ©nÃ©dicte Germain, Marketing Director at Ubisoft France. “After the successful campaign for Ghost Recon Future Soldier, we wanted to recreate the same mobile user experience for Assassinâ€™s Creed 3, while deploying in parallel engaging digital display formats.”
â€œHTML5, coupled with the technical capacities of the smartphones and tablets, now enable us to partner with Biborg to design and distribute rich media formats that are particularly innovative”, commented Arnaud Vigneau, Innovation Sales Manager at MediaMind.
â€œWe are proud to combine the technical expertise of MediaMind and our creativity to deploy leading edge multi-screen campaigns,â€ concluded Bruno Luriot, Business Director and co-founder of Biborg.