New world records. Exceptional skill. Creative athleticism. Itâ€™s coming to London. And you donâ€™t have to wait for the Olympics, because itâ€™s all happening May 3 at Ignite 2012 – a new kind of event from MediaMind developed specifically for creative professionals and publishers.
The Ignite roadshow debuted in Spain and was hugely popular, so if youâ€™re interested in seeing and discussing the absolute latest innovations in video, rich media and mobile advertising, Ignite London is the place to be. Weâ€™ll showcase the latest IAB rising stars, whatâ€™s hot in HTML5, synchronized multi-screen technology and much more â€“ all for you to take home and put into practice on your next campaign. Itâ€™s all about giving you fresh ideas, inspiration, insight and practical ways to put the newest, most dazzling technologies and formats to work for your clients.
Weâ€™ll also be donning our number-crunching hats to give you a look inside the latest research and trends, like how portals and websites are moving to apps accessed via tablets, and the surprising relationship between ad size and ad success (oh my!). Weâ€™ll examine the shift to magazine-style large-format placements with interactivity, and what it means for your creative campaigns or inventory. And then there are all those screens to think about and reach, including tablet and smartphone impressions (which doubled in the 3rd and 4th quarter of 2011 btw) and users who are increasingly consuming TV and digital technology simultaneously.
To help you get a handle on it all, weâ€™ll be featuring case studies of some ultra-high-performing campaigns from this year and last â€“ and what made them winners.
Of course, it wouldnâ€™t be a MediaMind event without cocktails, a treasure hunt, prizes and networking time.
Check out this video (en Espanol) from the Ignite in Spain, then register for the London event before itâ€™s too late!