10 Key Facts about In Stream Video Advertising
In-Stream video advertising represents a huge opportunity for advertisers. In fact, it’s one of the fastest growing segments of online advertising. Worldwide, around 200 billion videos are watched online every month, reaching a global audience of 1.2 billion people, according to comScore—which means your In-Stream video ads have massive potential for reaching your target audience.
In addition, MediaMind Research discovered that 70% of In-Stream impressions play all the way through – how’s that for an attentive audience? We also analyzed that users are 200 times more likely to click on In-Stream ads vs. Standard Banners.
Still not sure it’s right for your strategy? MediaMind compiled ten facts every advertiser should consider in our latest research that can be downloaded here.
Hi there,
Great info! But what is exactly CPM for video? How do you measure that?
When you say that medium CTR with banner is 0,009% (1 x 10.000!!!) and video CTR is 2%, what do you mean? How did you measure it? What kind of banners did you take for the survey? For wich country?
Thanks
It seems unbelievable that the difference between standard banner and video banners ( what is that exactly??) is so huge!!!!
Can you explain?
Thanks