MediaMind is pleased to share a conversation we recently had with Jan Bikkembergs, Digital Production Director at TBWA/Agency.com about inspiration in digital advertising and some of his favorite campaigns.
When does your muse visit you?
I get inspired every single day. That canÂ happen in coffee corner chats with my colleagues, reading the newspaper, watching television or during walks with my dog and girlfriend. When playing soccer and of course by doing my job.Â
As we work in digital advertising, we are in touch with a lot of creative people, innovative projects and in our business you have such a wide range of different touchpoints.Â
Our clients are active in automotive, sports, FMCG,B2B,NGOâ€™s and Governmental oriented organisations, so every aspect of working for this wide range of brands can be interesting and inspiring. And it can beÂ very cool to apply the experiences you had for one brand into inspiration for another brand or product.
What is your favorite brand experience?
First of all I want to explain my favorite experiences with MediaMind. In Belgium, we work together with the Dutch easyconcepts /MediaMind team. Working with them is a real pleasure. They are very well experienced in theÂ MediaMind platform and they are always available for help , feedback or pushing publishers to the limit whenever we need to go live with new campaigns. Â Thatâ€™s where I became a fan of MediaMind and even more. I became a brand advocate for the MediaMind tool.
The tool works like a charm and possibilities are endless.Â
My favorite brand experience is the launch campaign of the Belgian national lottery online. 2 years ago we were responsibleÂ for the launch campaign forÂ e-lotto.beÂ , aÂ platformÂ that allows you to play online Lotto and Euromillions. We needed to collaborate with a lot of different publishers, the client and the media agency. We were building non-standard takeover events with real time screen grabs and dynamic ads because the amounts of the jackpot are dynamic. Every draw is a new jackpot. We had to make sure that the draws were updated immediately after the jackpot. A hell of a job but it was fun working on that campaign. Because of the difficult ad build-up at that point we had to cooperate very closely with the MediaMind team and the client but due to the MediaMind technology weÂ completed the project and it was a great success.
Other cool projects we did with MediaMind are the following ones :Â
Playstation Takeover for the Lauch of Â GT5 :Â https://vimeo.com/26065416
BMW Mini Takeover for the launch of the Mini Countryman :Â https://vimeo.com/25767930
Bpost : Change brand identity from De post to Bpost :Â https://vimeo.com/26066074
National Lotery : Second draw for EUM :Â https://vimeo.com/26065871
National Lotery : Duobranding Campaign EUM/SuperLotto :Â https://vimeo.com/26063692
â€¦And many many more coolÂ campaigns with MediaMind.
How did you start working in digital advertising?
I started working in digital advertising in 2004 due to a friend. He was working for this company and I was looking for a job and he said, “I think advertising is right for you. Why donâ€™t you come over and talk to the management because weâ€™re hiring new people?”Â SoI did. Â But I haveÂ to admit that advertising was my first love during my studies. The only class I liked to go to. SoÂ I canÂ definitely can say: Like! Itâ€™s just about fun, passion and brand love.