 |
|
 CBS Volvo S60 In-Stream Video Advertiser: Volvo
Media Agency: Media Contacts
Creative Agency: Euro RSCG 4D
Format: In StreamVertical: Auto
Country: United States
View demo
 Volvo’s All-New S60 is racier and more powerful than any Volvo before. We like to say it’s up for some fun. That’s where the idea of ‘Naughty Volvo’ came from. The term was purposefully provocative and polarizing, forcing people to think of Volvo in unexpected ways. This ad unit was the perfect extension to the Naughty campaign giving users the chance to be naughty  themselves. They could drive the car over the banner leaving behind a pattern of tire marks as well as kick up dirt, gravel and oil across the screen.
John Steward – Creative Director at Euro RSCG 4D |
 |
Movistar Galaxi Mini Synchronized BannerAdvertiser: MovistarMedia: Arena
Creative: Tribal DDB
Format: Wallpaper MSN
Vertical: Telecommunication
Country: Spain
View demo
Uncover what’s behind MSN’s homepage by hovering over the fishing rod and hooking down the page. |
|
|
Cuisine IKEA Homepage TakeoverCreative: KR Media
Format: Sidekick
Vertical: Retail
Country: France View demo
See how IKEA can reorganize your kitchen with this sidekick banner that includes brief video spots showcasing the latest in kitchen design. |
|
Chemie im Dialog Homepage TakeoverAdvertiser: Verband Chemischer Industrie
Media: MEC Global
Format: Homepage TakeoverFeature: Interactive Game
Vertical: Services
Country: Germany
View demo
This ad is for an association that tries to show how chemistry affects our daily life (past, present and future). The ad itself uses a screengrab to show day-to-day objects(screen, chair, smartphone, shoes), that include chemical properties. |
|
|
|
Malaysia Airlines Interactive BannerAdvertiser: Malaysia Airlines
Media: StarComIP Malaysia
Format: WallpaperVertical: Travel
Country: Malaysia
View demo
The background of the skinner changes as you choose different locations to visit (Los Angeles, Chennai or Hong Kong). To book your ideal vacation and find exclusive offers access Malaysia Airlines’ microsite by clicking the “find out more” button on the MPU. |
|
|
Norwegian AirlinesAdvertiser: Norwegian Airlines
Media: MSN DK
Format: Expandable Banner
Vertical: Travel
Country: DenmarkView demo
Rollover “se mere her” to activate the pushdown banner with a video player with ads for top travel destinations |
|
|
Click here to see the full newsletter.
Posted By Dana Miller | 04/05/2012 05:27 | Categories: Ad of the Month, Campaigns to Watch
