A newly released MediaMind analysis looks at how rich media and standard banners affect site visits. The study analyzed 24,000 creatives with more than 12 billion impressions served in North America between July and December, 2011. Site visits were measured using landing page conversion tags.
Some telling stats:
* Rich media boosts site visits three-fold
* Rich media PLUS video boosts site visits six-fold
The Bottom Line?
Rich media clearly works on many levels for many campaign objectives. More visible and engaging, rich media ads add value to both brand advertising and direct response advertising. MediaMind’s analysis shows that rich media and specifically rich media with video is a worthwhile investment for directly generating site traffic and sales.
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