MediaMind was announced a winner at the IAB Leadership Summit for 2 Mobile Ad Formats and MediaMindÂ star Gianluca Milano was given special recognition for his contributions to the IAB.Â Â MediaMind also was chosen to partner with leading creative agenciesÂ to showcase 2 Rising Star Formats – the Slider and the Sidekick – featured below.
Â Who inspires you?
Hands down, Steve Jobs.Â When youâ€™ve had the privilege of living in the same era as a man who was a pioneer in personal computing, and then through a series of innovative new products, has now lead us towards a post-PC era; it is truly remarkable.Â Steve Jobs is a true visionary and he has changed the way we go about our daily lives.Â Although Steveâ€™s life was cut short due to pancreatic cancer, the same illness my father battled, his impact will be felt for generations to come.Â Whenever Steve faced adversity, regardless of whether it was in his professional career or his personal heath struggles, he had an undeniable passion which inspired everyone around him.Â I admire his personal courage and his relentless pursuit for perfection.
Â What is your favorite brand campaign?
Iâ€™d have to say the Coca Cola polar bear campaign.Â Given my background in 3D, I can appreciate the artistic approach and the level of effort that goes into producing these videos.Â The polar bears have become an iconic representation for the Coca Cola brand.Â From a brand recall standpoint, whenever I see the animated polar bears, it’s unmistakably a Coca Cola ad.Â I could go for a coke right now, but I just gave up soda for Lent.
Â What do you think is the biggest challenge facing digital advertising?
The biggest challenges facing digital advertising is the lack of standardization and the influx of new devices that are being brought to market.Â From TVs, to PCs, to Smartphones and Tablets, advertisers want to reach and target their consumers across all platforms and devices.Â Together with the IAB, MediaMind is committed to helping establish standards across multiple channels to push the advertising industry forward.Â With the combination of DG and MediaMind, both dominant players in the TV broadcast and Online advertising space, respectively; I feel we are extremely well positioned in the market to effectively guide our customers through these challenges by offering the ability to manage, deliver and measure ads within a unified platform.
Â What made you become so involved with the IAB Rising Stars program?
For the past several years at Unicast (now part of the MediaMind Global Publisher Unit), I created and ran a product development team primarily focused on innovating new ad formats and features.Â This perfectly aligned with the IAB Rising Stars since a core component of the program is to reimagine interactive brand advertising by establishing innovative and scalable ad format standards.Â Based on my experience, Iâ€™ve been very involved in helping to shape the creative specifications for all of the Display Rising Stars winners and to help drive adoption of these ad formats on a global scale.
Â Â What did you think about the rising star creative showcases?
The IAB Rising Star creative showcase is a great idea and I canâ€™t wait to see all of the compelling, creative executions displayed onstage at the IAB Annual Leadership Meeting.Â Here at MediaMind, we partnered with several of the nationâ€™s top creative agencies to develop showcase pieces demonstrating the creative potential for the Rising Stars Sidekick and Slider formats.Â Peter Minnium, who spearheads the IAB Rising Stars programs, did a remarkable job in drawing top-notch talent from multiple creative agencies to participate in this initiative.Â In addition to the Rising Stars creative showcase, we also partnered with the IAB and several creative agencies on a research study to measure the effectiveness of the Rising Stars formats.Â I look forward to seeing the resultsÂ that will also be unveiled at the IAB Leadership Meeting.
How did you get started in digital advertising?
I got started in the digital advertising space back in 2000, when I began working with Viewpoint, an interactive marketing technology company which specialized in creating 3D product presentations.Â I worked with several fortune 500 companies to bring their product lines to life by developing photo-realistic, 3D representations of their products and creating interactive product demonstrations.Â I served as a Senior Interactive Producer and managed teams of designers, 3D modelers, 3D animators and web developers to create these immersive and engaging experiences. Â In 2005, I began working with Unicast and held several roles managing teams in Ad Operations, Product Development and Product Management.
How are you going to celebrate your IAB service excellence award?
Iâ€™m going to celebrate my IAB Service Excellence award with all of the hard working people I have the pleasure of working with on a daily basis; many of which played a part in creating the winning ad format concepts for the Sidekick and Slider.Â I am honored to accept the award at this yearâ€™s IAB Annual Leadership Meeting in Miami Beach, and I look forward to connecting and celebrating with many of my peers in the industry.Â And, of course, at some point Iâ€™ll have to open a nice bottle of champagne.