MediaMind’s Monthly Newsletter – The Feed – paid tribute to the eye-catching campaign for Mazda that dissects the publisher page with fast-moving robotic arms. Click here to see the full newsletter.
|Mazda 2 Homepage Takeover with Synchronised Units
The creative team at JWT put plenty of zoom-zoom into this smart homepage takeover in which robotic arms deftly deconstruct and reassemble the entire page to showcase the new Mazda2, itself newly reassembled with less weight and more zip. Developed with the brand’s fun-to-drive spirit in mind, the takeover was created to promote the model’s new slimmed-down design and slimmed-down pricing for the UK audience.
Julian Poole – Senior Producer at JWT UK