Meet Jesse Jones, Sr. Integrated Producer Crispin Porter +Bogusky, who discusses the brilliant Personal PC ad, nominated as a finalist in the People’s Choice category of MediaMind’s Rich Media Awards.Â


What was the client brief for this campaign?

How do we use today’s PCs to shock people out of their old computer complacency and increase purchase intent for Windows 7 PC?Â


How did you come up with the creative idea for the online campaign?

We wanted to extend our TV campaign where we surprised people with a PC Store inside their homes. So we translated that experience online and made it interactive. We built users their very own PC Store, right inside their old computer. 

What was the client’s reaction to the campaign?

Microsoft was extremely happy with the way the PC Store campaign featured PCs in an immersive interactive experience, all in a banner. They were a great partner throughout the campaign and really encouraged us to push the work.Â


What feedback/results have you received?

We’ve had outstanding results across the board. Once the banner was expanded, users spent a full minute on average interacting with the store.Â


What does it mean to be nominated for the MediaMind Rich Media Award?

 In the past few years we’ve seen a lot of amazing innovation in the Rich Media space. To be nominated by leaders in our industry as one of the year’s favorites is an amazing compliment.