MediaMind interviewed the teams from Canon from Dentsu Singapore & Rightstuff Singapore about their fabulous Canon PIXMATown campaign, a finalist for the MediaMind Rich Media Awards in APAC.


What was the client brief for the Canon PIXMA Town campaign?

Canon PIXMA Town is to promote the culture of printing with crafts ideas and inspirations. The brief for the campaign is to bring out the fun with Canon Pixma printers which also in the end promotes the sections of the websites.

How did you come up with the creative idea for the online campaign?
The basic idea came from our Concept of ‘Printing is Fun’ with a Canon PIXMA – PIXMATown. Ideas on how each element forms to promote the “fun” part was implemented in the design, making sure that we utilize all the space and interactive elements within the specifications. An overview of PIXMATown was the Agency’s goal and how do we incorporate the same ideas of a multiple page website into a single page media space.


What feedback/results have you received?
Stats: 822,000 Imp, 9,900 Interactions, 8,600 Unique clicking users, 1.14% CTR
The Skinner drove a large volume of quality traffic to the microsite with an average time spend of 2 mins and 50% Bounce.


What made this ad different and special compared to other ads you have worked on?
Basically this banner is special because we are able to utilize a lot of space and play with the interactivity. This creative piece is fun to work on and will be greater fun to be acknowledged as one of the best.


What does it mean to be nominated for the MediaMind Rich Media Award?
I cannot think of a greater accolade for Dentsu Singapore and The Right Stuff (TRS), to be counted amongst the world’s best. It will boost the confidence of our team and inspire us to think bigger. And if we have to share this with our client and I am sure they will be thrilled. No doubt, their confidence in us will increase.

Meet Tenna Louise Fonnesbo, Lead Producer at Isobar Denmark for the Pernod-Havana Club 2011 campaign, nominated as a finalist for this year’s MediaMind Rich Media Awards.


What was the client brief for this campaign?
The client wanted to increase the knowledge of the brand Havana Club as well as emphasize that Havana Club is a real quality product compared to the competitors’ products. All this with the Cuban life style as a pivotal point as Nothing compares to Havana.

How did you come up with the creative idea for the online campaign?
We wanted to take advantage of the creative solutions offered by MSN and to drive the user into a Havana Club universe in the shape of a ”microsite” with the message that you could win a trip for two to Cuba. To keep the user in the universe, we came up with the idea to incorporate an exploring competition where the user had to interact with the product.


What was the client’s reaction to the campaign?
The client was very enthusiastic.


What feedback/results have you received?
We have in general received a lot of positive feedback. You chose us as MediaMind’s Ad of the Month back in August.


What does it mean to be nominated for the MediaMind Rich Media Award?
That all the hours we have put in the project pays of in the end.


What made this ad different and special compared to other ads you have worked on?
It was fun to work on a project with very few limitations besides time.


If you were to win the award, what would you be most proud about?
That we achieved this as a team, with the common goal to make awesome stuff. If we win the award, it will hopefully generate new tasks which will give us the opportunity to push the borders of our creativity even more.

Meet Jesse Jones, Sr. Integrated Producer Crispin Porter +Bogusky, who discusses the brilliant Personal PC ad, nominated as a finalist in the People’s Choice category of MediaMind’s Rich Media Awards.�


What was the client brief for this campaign?

How do we use today’s PCs to shock people out of their old computer complacency and increase purchase intent for Windows 7 PC?�


How did you come up with the creative idea for the online campaign?

We wanted to extend our TV campaign where we surprised people with a PC Store inside their homes. So we translated that experience online and made it interactive. We built users their very own PC Store, right inside their old computer. 

What was the client’s reaction to the campaign?

Microsoft was extremely happy with the way the PC Store campaign featured PCs in an immersive interactive experience, all in a banner. They were a great partner throughout the campaign and really encouraged us to push the work.�


What feedback/results have you received?

We’ve had outstanding results across the board. Once the banner was expanded, users spent a full minute on average interacting with the store.�


What does it mean to be nominated for the MediaMind Rich Media Award?

 In the past few years we’ve seen a lot of amazing innovation in the Rich Media space. To be nominated by leaders in our industry as one of the year’s favorites is an amazing compliment.

No doubt Naked and PHDiQ are celebrating big after New Zealand’s long-anticipated win in the Rugby World Cup. The two agencies collaborated on an interactive campaign for Rexona, where fans can record and upload video messages in support of the All Blacks. The ‘we’ve got confidence, now show us yours’ campaign ran across Stuff.co.nz and Youtube.com, with banner ads allowing fans to record their messages via webcam and broadcast them in the days leading up to All Blacks matches. On game day the best messages were played back on Stuff.co.nz and all messages are displayed on www.youtube.com/user/nzRexonaMen .


So in a break with MediaMind tradition, we are making an early announcement of the Ad of the Month (originally scheduled for next week) in order to join the celebrations. Congratulations to Rexona, Naked Communications Sydney, Future Buro AU (responsible for the digital production) and PHDiQ for generating a very exciting campaign.





Time to do the Haka!

Save civilization from mediocre ads by voting now for the smartest in digital advertising.

The 9 People’s Choice Award finalists include (drum roll please):

Personal PC Store Yellovator

Amazing You Pernod – Havana Club 2011 Specsavers 2011 White Collar Flip the Tortilla Inception Assassin’s Creed Brotherhood

 Once you have voted, don’t forget to register for the big party announcing the winner!  November 9th will be no ordinary day…