IAB Rising Stars Hit the Billboards
The IAB rising stars initiative has been getting a lot of traction lately after the IAB’s Peter Minium presented the different formats during Internet week 2 weeks ago and many publishers are now working to support them.
At MediaMind, we have been involved in the IAB initiative from the beginning including production of a winning format – the Slider (together with Unicast; the format was created by Genex). Since then, we have been working on supporting these formats on a couple of fronts:
First, we have certified the Filmstrip format with MSN. Currently, together with Unicast (again), we are the only 3rd parties certified with MSN.
Second, we will release 2 new blocks on July 11th – one for the Slider and one for the Billboard. This will make it easier for creative designers to build these new formats according to IAB specs. We will be rolling out blocks for the remaining stars gradually until all formats are “blocked” and ready for use.
With these 2 approaches – certifying with publishers and offering a production solution (blocks), we aim to make the implementation of an IAB rising star format as easy as running a regular polite banner.
Boaz Ram | Senior Manager, Product Planning, Rich Media
Thanks Boaz, Mediamind has been a great partner to the IAB with the Rising Stars. Brilliant execution of these units is what is really required for them to take off — and this is MediaMind’s sweet spot.
Thank you Peter. It is good to see the industry is willing to adopt more advanced formats as standards, and the IAB rising stars has certainly proved that. We are already working on the Rising Stars – the sequel…