Meet Scott Lemos, Digital Marketing Manager at Sony Pictures who was interviewed as part of our ‘Favorite Brand Experience’ series.

How long have you been with Sony Pictures?

As they say – I am ‘part of the furniture’ around here. I’ve been with the company for 14 years.

What is your idea of a perfect work day?

I have always been more efficient early in the morning, so my day starts with a brisk walk to the train station then put the iPhone to use on the short commute to the office. I grab a coffee on the way in the door. Then, as I work closely with our team in Los Angeles, it’s on the phone catching up with the U.S. team and approving microsites and digital assets for our upcoming films. A check of the overnight box office tracking reports to see how our films are performing and then the daily ritual of uncluttering my desk which always makes me feel more productive and calm for what lies ahead for the rest of the day!

How do you seek inspiration, or when does inspiration find you?

It’s usually the simplest of things that feeds my inspiration and almost always when I’m not looking for it – be it reading a magazine, chatting with friends or listening to music.

What is your favourite brand experience?





It’s always fun working on our big blockbuster films as I have more scope to be creative and budgets allow for great and diverse rich media executions. Over the years there have been many but one that comes to mind was last year’s hit – “Cloudy With A Chance Of Meatballs”. My objective was to bring the fun, colourful film content to the user within the ad unit and MediaMind was the perfect vehicle to help us achieve this. One such execution enabled the user to select any letter of the alphabet and a corresponding food starting with that letter rained down the screen. This resulted in us delivering a well balanced campaign that produced a solid end result – box office success!

How did you get started in digital advertising?

Long before the world of ‘digital marketing’ as we know it today, I was asked to maintain what was then a very basic company website. As digital rapidly gained momentum, my role started to expand and I found myself riding the wave and being immersed in all things digital. Now when I look back on it, it was very much like a switch was flicked and my world at Sony Pictures changed forever.

I’m proud of the fact that Sony Pictures realised the importance of digital marketing & a need for digital advertising within the traditional marketing mix. It gave me the opportunity to grow my role and start up a new ‘digital marketing department’ within the Australian team. A few years later, other International Sony Pictures territories followed suit and employed Digital Marketing Managers and we are now a group of about 15 Digital specific Managers lead by a first class digital team in the U.S.

Who is/was your mentor? Whose work do you admire, or what campaigns have inspired you lately?

I am very fortunate to have guidance from a strong digital team in our Los Angeles studio. Over the years I have learnt a lot from some of the best digital specialists in the industry. Some very positive, inspiring leaders who encourage me to take risks and try new things. Not all works out the way you hoped but you learn from this and gain a better understanding and a whole lot of experience along the way.