Eyeblaster Rebrands to MediaMind
Introducing a Bigger Idea in Digital Marketing
So what’s the news?
We are announcing the rebranding of Eyeblaster to MediaMind.
Who are we?
A global provider of digital advertising technology solutions that optimize the use of media, creative and data for enhanced performance. • Our unique technology platform incorporates multiple media and data sources providing marketers with a comprehensive, cross-channel view of ad campaigns. MediaMind embraces the full cycle of intelligent advertising, delivering campaigns that are audience aware, connecting data and creative for relevant messages irrespective of device.
Why the change?
As the expectations of digital consumer continue to evolve, so have we. The success and vision of our MediaMind platform has exceeded the scope of the Eyeblaster brand.
Why should you care?
Advertisers have a hard time communicating in a changing, fickle environment. New technologies claim true addressability, but leave advertisers confused and overwhelmed by fragmentation. The MediaMind name reflects our strategic focus on addressing this challenge.
How are we different?
Performance Tools: Advanced capabilities for better advertising performance (e.g. cross-channel attribution, dynamic creative optimization, cutting-edge consumer experiences, mobile advertising, etc.)
Platform Approach: MediaMind is a broad platform for multi-channel advertising opportunities. Integrated workflow planning allows campaigns to achieve reach and scale in display, search, rich media, video and mobile.
Publisher Neutrality: MediaMind offers recommendations and solutions that best suit each advertiser’s needs. Advertisers are never forced into specific opportunities or inventories.
Who shares our vision?
The MediaMind platform has been adopted as a primary marketing vehicle by hundreds of advertisers and agencies worldwide, including MEC Global, Dentsu, Doner and MediaCom.
Drop me a holler at my office email, I’m particularly interested in cross channel attrition.
In light of the recent EU Directive concerning tracking cookies and such, how is the implementation of asking the users permission to drop the cookie being performed? And will this impact existing implementations of MediaMind?
Currently the directive was not yet adopted by most European countries, and even where implemented there is a grace period for adoption and/or adoption rules are not yet in place. So at this time there are no changes at the implementation of our ad serving. We also expect other countries adopting the directive to provide a grace period for implementation that would allow the creation of rules and regulations and adoption of appropriate mechanics for implementation.
However, Mediamind has already developed capabilities that would allow it to be compliant when the time comes or if the implementation would be quicker than expected.
Such capabilities may limit targeting functionality etc. in accordance with the legal requirements.