This month’s Blast spotlight campaign was a Homepage Takeover with a 3D Video Cube for Otto fashion in Germany.
Otto My Trends Homepage Takeover, Germany
Format: Homepage Takeover
Interactive Feature: 3D Cube
Media: Pilot 1/0
Creative: Kolle Rebbe, Salon91
“The aim of the OTTO MSN site-takeover was to introduce a stunning new look for the OTTO campaign and to inspire users with the latest summer fashion of OTTO. We created a look for the campaign which was visually strong â€“ with each model being mirrored, but in various summer outfits to suit each model’s mood and character. By giving users the opportunity to switch between different locations, models and different summer fashion styles, we achieved higher user involvement
and brought more intensive attention to the clients’ product range. The 3D-animation of the “videocube” underlined the visual concept of the campaign, and allowed for an interesting interactive user- experience.”
Florian Voellmecke, Online Project Manager, Kundenberatung KOLLE REBBE GmbH
To see the full May Blast Newsletter, click here.