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This month’s Blast demonstrates how banners provide users with an immersive experience. Avatar, the Spotlight Campaign, pushed the boundaries of interactive banners for its campaign to support the DVD and Blu-ray release of the movie with ground-breaking executions.


The Avatar ads, which debuted on April 22nd simultaneously in 15 markets around the world, allow viewers to zoom in or out of any frame, pause at any point and select hot spots without ever leaving the banner setting. By clicking on points of interest, consumers can access extended clips from the film and in-depth information about the world and inhabitants of Pandora.
   

Creative: ThinkJam, Avatar Labs
Interactive features: Interactive Spots
Vertical: Entertainment
View demo

New & Notable Campaigns

The waterfall at the top of the ES.Mundo page cascades down the entire page, setting the stage for a video ad for the new Samsung HD TV.

Samsung 3D Led TV Takeover, ES
Media: Starcom Mediavest
Creative: Btob ES
Format: Expandable Banner
Vertical: Electronics
View demo

The McDonald’s campaign theme:”Create the proper mood with Happy Meal”. The videos, which were initially released through Facebook, are the subject of a real buzz in the industry.

McDonald’s Happy Day Takeover, FR
Media: OMD
Creative: Duke
Format: Expandable Banner Takeover
Vertical: Restaurant
View demo

Tom Clancy’s Splinter Cell Conviction is the highly anticipated sequel in the multimillion-selling Splinter Cell series.  This interactive video allows the user to interrogate the suspect resulting in total destruction of the home page.

Ubisoft Splinter Cell Takeover, AU
Media: Essence Media
Creative: Supergazol France
Format: Expandable Banner Takeover
Interactive Feature: Interactive Game
Vertical: Gaming
View demo

This sidekick ad opens to an interactive video where the user can choose what financial services he would like from the bank from a loan to buy a new house or to finance a new car. 

Danske Bank Sidekick, DK
Media: Mediacom
Creative: Zupa
Format: Sidekick
Interactive Feature: Interactive Video
Vertical: Finance
View demo

The homepage-takeover on MSN.de uses a geo-targeting-solution to check the user’s location in Germany. The ad then shows one of four different cities based on where the user is closest to: Berlin, Hamburg, Cologne and Munich. The city images and the messaging changes. On the top left, the user can also switch between the four cities.