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January Blast’s New & Notable

This month’s creatives featured in the New & Notable section of The Blast Newsletter by Eyeblaster broke new boundaries in interactivity – from webcams to homepage shootouts, user engagement is the name of the game. Speaking of games, the Spotlight Campaign for Rabbids Go Home set the bar for humor and creativity and is featured in a separate blog post here.


HBO Homepage Shootout

Make sure to have your volume turned on to get the full effects of the online Blu-Ray campaign, which echoes the TV ad of a man concentrating on watching Blu-ray content as some sort of angry beast has torn up his apartment.

 

Media: Venables Bell
Creative: Venables Bell
Format: Expandable Banner Takeover
Vertical: Entertainment

 

 

 








NIKE Total90 In-Banner Game

Keeping in theme of NIKE’s message that the Total90 Laser III is designed for the player who loves scoring goals and delivers laser-like accuracy at game-changing moments, this ad offers a full screen game that expands from a Messenger banner for game lovers.

Media: Media Contacts
Creative: ComOn
Format: Messenger Expandable Banner
Interactive Feature: Full Screen, In Banner Game
Vertical: Apparel

 

 

 






Chocapic Webcam Teaser

Chocapic, the chocolate cereal from Nestlé, is promoting its sponsorship of the new movie “Arthur and the revenge of Maltazard” with an Augmented Reality application that turns the package into a gameconsole. The online ad has a teaser game that can be played with or without a webcam.

 

Media: Zed Digital
Creative: Zed Digital
Format: Expandable Banner
Interactive Feature: Interactive Game with Webcam
Vertical: CPG

 

 





Skyrunners – Messenger Share Format

Share your thoughts on the movie trailer for Skyrunner within the banner with your friends on Messenger.

 

Media: Carat
Creative: Digital Outlook
Format: Messenger Expandable
Interactive Feature: Messenger Share Ad
Vertical: Entertainment

 

 






Citroen C3 Swinging Launch

Citroën’s latest ad features the supermini having a ’swinging’ time by the sea – and over the homepage.

 Media: OMD
Creative: Euro RSCG
Format: Expandable Banner
Vertical: Auto

 

 

 







Kellogg’s New Year’s Jeans Resolution Sidekick

Kellogg’s Special K targets all those making New Year resolutions to fit back into their jeans again. The campaign includes wallpaper, a leaderboard and a sidekick banner. Click to open reveals a Data Capture form and an invitation to Start Today on the Special K personal plan.
 
Media: Carat Digital
Creative: Magnetic North
Format: Sidekick
Interactive Feature: Data capture
Vertical: CPG

Posted By Dana Miller | 02/04/2010 15:08 | Categories: Campaigns to Watch

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