While Facebook is demonstrating spectacular growth both in terms of members and in terms of ad revenues, much of its growth is at the expense of its rival MySpace. Online advertising spending on Facebook globally is expected to rise by 40% from 2009 to 2010, according to a new report by eMarketer titled “Social Network Ad Spending: 2010 Outlook”. However, this growth is offset by a decline of 21% in advertising spending on MySpace at the same time.

Worldwide Online Advertising Spending on MySpace and Facebook (Millions)

Source: eMarketer, December 2009

In 2009, Facebook has reached 350 million members worldwide, from 200 million in April 2009. In addition, in October 2009 it had 97.4 million unique visitors. MySpace had only 64 million unique visitors at the same period, which is a decline from a 76.3 million a year before.
 

US Ad Spending on Social Networks ($ Millions and % Share)

 Source: eMarketer, December 2009
(more…)

Word arrived that the Creative Zone Blog by Eyeblaster is now listed on the AdAge Power 150. So first a big thanks to our thousands of loyal RSS subscribers and readers. The blog, for those of you who are new, covers the latest and greatest in digital advertising. From interviews with the world’s leading creatives on their favorite brand experience to analysis of market trends by the formidable Eyeblaster Research, the blog focuses on innovations in the industry.

The blog appears together with client’s work on the Creative Zone, an ad gallery where marketers can play with the best digital campaigns, search for inspiration and share ideas.

We are so excited about this that we are giving away a Nexus One. Stay tuned by following us @creative_zone …

Updated February 2nd. Please note that this contest is CLOSED. The winner of the contest was announced here: http://bit.ly/nexuswinner. Thank you to all those who participated.

The Creative Zone by Eyeblaster aims to bring the hottest and trendiest to our followers. Usually, we showcase hot and trendy online campaigns. For the next 3 weeks, we’re also offering our loyal twitter followers the chance to win a just released ‘superphone’– the Nexus One.

So what do I Need to Do to Win?
(please do BOTH steps)

1. Go to: http://www.twitter.com/Creative_Zone and click on the Follow button under the CreativeZone icon.

2. Copy and tweet the following sentence in your twitter account:
Win a Nexus One SmartPhone from @Creative_Zone by Eyeblaster. Pls RT. Details here: http://bit.ly/8rCuWl .

Please copy the tweet accurately; otherwise we will not be able to track it.

If you are already a Creative_Zone follower, you only need to do Step #2.

Do I increase my chances if I Tweet more than once?
Nope. The tracking is done per follower and not per number of tweets, so you should only Tweet it once. (more…)

Eyeblaster HD Full Screen Experience for Windows Live Messenger Banners
Here is another interesting way to squeeze more juice out of the tiny, yet well respected, ad space at the bottom of the Windows Live Messenger friends list.

The Windows Live Messenger expandable format initiates a full screen HD video and lets users enter a whole new level of pixel size, video quality and interactive experience.


As HD video penetration becomes more widespread, and full screen video becomes an increasingly more natural interaction for users, the ability to align full screen video ad experiences across all interactive environments is emerging as a powerful way to capitalize on these opportunities.
(more…)