In order to help advertisers and agencies understand how to get the most out of their holiday campaigns, Eyeblaster Research analyzed the 2009 online holiday shopping trends. Our latest Research Note shows that while there was an elevated conversion activity throughout the holiday season, some days generated far more conversions than others.  In the 2009 holiday season, conversions peaked around Cyber Monday, during the last five days before Christmas, and during the sales period after Christmas.

Voting with their mouse, shoppers sent two signals to advertisers.  First, customers responded to sales and discounts offered by online retailers, particularly during Cyber Monday and After Christmas Sales.  Second, although online shoppers cannot take the items from the shelf back home right away, they still wait for the last days before Christmas to do their shopping. 

These trends have further meaning beyond holiday shopping.  Even as the economy emerges out of a deep recession, consumers are still very aggressive in bargain hunting.  Thrifty consumers are looking for value, and when they find it, they are willing to open their wallets.

For the full research, please click on the following link.

Click here to download the Research Note on Holiday Conversions.

Ariel Geifman | Research Analyst