The Blast: Vodafone Facebook & Twitter Connect
Monday, November 2nd, 2009The Blast, Eyeblaster’s monthly Newsletter, features a very hot Spotlight Campaign and six other standout brands in its New & Notable section.
Spotlight Campaign: Vodafone Facebook & Twitter Connect - Once logged-in via Facebook Connect or Twitter Oauth, the banner transforms itself before the eyes of the user. The word “YOU” becomes the name of the user and the colorful tiles are filled with content from his/her social networking: profile images and friends’ last status from either Facebook or Twitter, And of course all of the tiles are easily browsed from within the ad. Welcome to the “social banner.’
New & Notable Campaigns
1. Nissan Small Cars, ES
Agency: OMD
Creative: Plan Comunicación
Format: Expandable Banner
Interactive Feature: Interactive Game
Vertical: Auto
2. Must, IL
Agency: Lh Media
Creative: Lh media
Format: Homepage Takeover
Interactive Feature: Interactive Game
Vertical: CPG
3. White Out, US
Agency: Isobar
Creative: Avatar Labs
Format: Expandable Banner
Interactive Feature: Smart Versioning
Vertical: Entertainment
4. Tweetcity, AU
Agency: Carat
Creative: Tequila
Format: Expandable Banner
Interactive Feature: Twitter Connect
Vertical: Auto
5. Ghost Pops, ZA
Agency: Acceleration Media
Creative: Gloo Design Agency
Format: Sync Banner
Interactive Feature: Mouse Tracker
Vertical: CPG
6. Tourism Australia, NZ
Agency: Carat
Creative: Tribal DDB
Format: Sidekick Banner
Vertical: Travel
Be sure to submit your favorite campaigns, served by Eyeblaster, to be featured on the Creative Zone











