iMedia: How to Save Video Advertising
Following is an excerpt from an article I recently wrote for iMedia:Â
“Online video is considered one of the most promising online advertising channels, with a forecasted ad spending of $1.67 billion in the U.S. by 2013 (according to JupiterResearch). Over the years, a seemingly endless procession of start-ups has entered the space, with myriad solutions touting inventory creation, ad management tools, and optimized functionality. Judging by projections and innovations, the in-stream space is the place to be, but that still doesn’t necessarily guarantee monetization.
Let’s face it, despite the hype, in-stream advertising has not lived up to expectations. So we, as an industry, need to take immediate action — or online video and in-stream advertising risk going the way of Second Life. ”
For survival recommendations, see the full article in iMedia.
Ronnie Lavi | Manager, Product Planning and Business Development
I couldnt agree more. Id like to discuss further
Who are the biggest buyers of in stream ads at this point?
Hi Brad,
Probably the biggest buyer of in-stream ads in NA is P&G.
Shifting more advertising budgets from TV to online video is one of the biggest challenges to overcome if we want to continue the growth in the space. The key is to prove the effectiveness to big brand such as P&G.
I think the problem could maybe most video posters are unaware of how to actually use video to create sales or to create leads, traffic or whatever. Most people feel just uploading a video is good enough. There are techniques that must be accompanied with the video. For a lot of newbies that type of stuff should be outsourced. That’s what I’ve done recently. I’ve turned a part of my video advertising campaign over to http://www.Adwido.com it was FREE too.