HP TouchSmart

Media: Zenith Optimedia, US
Creative: Goodby Silverstein, US
Format: Expandable banner
Vertical: Electronics

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Goodby Silverstein and Zenith recently created a fascinating campaign for HP TouchSmart. Tavish, the campaign’s Art Director, shared with Eyeblaster his enthusiasm for pushing the envelope with the campaign.

“For the HP TouchSmart PC campaign we wanted to do something a little different with the space. The product is so unique we could let it speak for itself as much as possible, so we incorporated a lot of content normally reserved for a landing page, like the TV spot and the specs.

Visually we needed to generate excitement, and with a lot of cutting-edge Flash sites being created with Papervision code we thought we’d try our hand at creating something that quite literally pops out from the page. The 3D effect of the banner is such that every time I see it on a page, I can’t resist spending some time playing with it myself. It was challenging to create and distribute something so advanced, but we worked with the best, and the end result is fantastic.”
Tavish, Art Director, Goodby, Silverstein & Partners, US

Tavish is an internationally recognized artist and art director. He currently splits his time between San Francisco and Montreal, but grew up in the snow filled parking lots of central Canada before heading South. His cultural background includes both Scotland and Taiwan, an unusual combination that may explain the mix of European and Asian influences in his style.

For inspiration from more of Tavish’s work, visit his blog.

This campaign was recently highlighted in Eyeblaster’s Newsletter: The Blast.  To subscribe to the monthly newsletter, click here.